Never underestimate the power of PR. It’s not just B2C companies that benefit from PR, B2B also yields great results from Public Relations, provided you’ve got the right PR strategy. First of all, ongoing contact and a good relationship with media, bloggers, analysts and other influencers is eminent, think of all the possibilities you have with product news, thought leadership and sharing insights. And what about a crisis situation where your reputation is at stake? You will want to be able to react quickly and prevent a reputational disaster. PR agencies for IT, agencies for tech or agencies specialized n electronics are typically equipped to serve b-2-b industries. Knowledge in the field of work is necessary for an agency to be able to serve the customer well. PR does not only maintain media contacts, but it’s also a rich source for creative ideas in the relationship with your customer. For example, creative campaigns with sales results – outside advertising and sales promotion – often come from creative PR agencies. After all, without advertising budgets, PR firms are forced to be creative with the scarce euro and that encourages ingenuity. A good B2B PR strategy provides you focus, creativity and builds an audience for your business to grow.